Two women among a group of seven Pakistanis were featured in the popular Forbes 30 Under 30 list this week, earning international recognition for their leadership abilities in their respective professional fields.
The American business magazine annually compiles the 30 Under 30 list to celebrate 300 remarkable individuals under the age of 30, selected across 10 categories, each featuring 30 standout figures.
These young leaders are recognized for their innovative contributions and influence in areas such as technology, arts, finance and science, marking them as trailblazers poised to shape the future of their industries in their respective regions.
Among the fintech entrepreneurs facilitating access to capital, Forbes named Lahore-based Aleena Nadeem on top, saying her company EduFi was helping more Pakistanis go to university.
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“Nadeem’s concept is simple,” the magazine wrote. “She realized some paycheck-to-paycheck families couldn’t handle lump sum payments at the start of a semester— but could afford tuition paid monthly.”
“EduFi has partnered with 27 Pakistani colleges (a number that’s doubled in the past six months), who funnel prospective customers its way,” the article added. “It does its own credit-vetting, then pays tuition for approved students who repay the loan on a monthly basis as they study.”
It also mentioned Bushra Sultan, a Pakistani filmmaker, creative director and production designer, saying her work addressed her country’s constraints on women.
“Her most notable work is in fashion and beauty,” the magazine said. “A campaign for Demesne Couture called ‘Guria’ depicted two opulently dressed women being controlled like puppets by giant hands pulling strings, a comment on the country’s wedding industry and the demands made on brides.”
“Sultan is also known for her audacious ‘Chimera’ campaign featuring headless women,” it added.
Much like Nadeem, Pakistan’s Sarkhail Bawany was listed among the fintech entrepreneurs.
Bawany is the head of product at fintech company Abhi, which empowers workers to withdraw a percentage of their salary before the next paycheck when they need emergency cash.
“Abhi works on a B2B2C model, partnering with companies such as Unilever Pakistan to offer the service as a benefit to employees,” Forbes said, adding the company had also expanded to the Middle East and Bangladesh.
Others Pakistanis on the list include Kasra Zunnaiyyer, the co-founder of Karachi-based Trukkr, which has developed a management platform for Pakistan’s logistics sector. Zunnaiyyer made it to the Forbes list in the Enterprise Technology category.
The line-up also had Adeel Abid, Aizaz Nayyer and Ali Raza, who established the Karachi-based platform for freelancers called Linkstar.
“The company helps freelancers create free portfolio websites that can be upgraded with advanced functionalities such as international payments and social media integration,” the magazine announced.
